🧽 Amazon PPC Case Study: Transforming Ad Spend into Scalable Growth in Household Cleaning Supplies

🎯 Challenges at Onboarding

• Low Sales Volume: Just $1,694.19 in sales with over $1,022.36 in ad spend.
  
  
• High ACOS: The account was running at an unsustainable 60.3% ACOS, draining profitability.
  
  
• Poor Campaign Structure: No keyword segmentation, match type strategy, or optimization framework in place.
  
  

Weak Visibility: Low rankings for core search terms and little traction on product detail pages.

🧩 Strategic PPC Actions

• Rebuilt campaigns with tight targeting, smart bidding, and keyword-focused segmentation.
  
  
• Cut down wasted spend on underperforming terms while scaling high-converting campaigns.
  
  
• Worked with the client to improve listing quality, boosting conversion rates on incoming traffic.
  
  

Continuously refined based on TACOS and organic growth patterns to drive profitability.

💡 Key Takeaways

• Sales increased over 8× through focused PPC optimization — with spend scaling modestly.
  
  
• ACOS dropped by 30%, enabling higher profits at higher volumes.
  

The brand is now consistently generating high-volume orders with healthy TACOS control.