🎯 Challenges at Onboarding

• Underperforming Account: In March 2024, sales were just $26,811.27, with poor momentum despite ongoing ad efforts. 
• No Clear PPC Strategy: Campaigns were disorganized, poorly segmented, and lacking performance tracking. 

High Wasted Spend: Ads were bleeding budget across irrelevant and non-converting keywords.

🧩 Strategic PPC Overhaul

Full Campaign Rebuild

• Launched a structured PPC system including single-keyword campaigns, product targeting, and branded defense.
  
• Aligned campaigns with keyword intent, match types, and product category performance.
  

Performance-Based Optimization

• Reduced wasted spend by eliminating underperforming targets and placements.
  
• Reallocated budgets toward profitable, scalable campaigns with proven return metrics.
  

Listing & Conversion Improvements

• Collaborated with the client to improve product images, copy, and A+ content for stronger conversion.
  
• Boosted CTR and CVR through more aligned ad messaging and strategic keyword placements.
  

TACOS & ACOS Efficiency Focus

• Maintained ACOS within target while increasing volume.
• Monitored TACOS to ensure organic growth was pacing alongside ad-driven growth.

💡 Key Takeaways

• A clear PPC structure, consistent optimization, and conversion-focused listing updates helped transform a flat account into a high-performing sales engine.
  
• ACOS and TACOS were kept under control even as sales scaled aggressively.
  

This case highlights that profitable growth in a competitive category is possible — with the right strategy and execution.